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The Pink Room

It all started with an idea…

InterContinental Milwaukee employees, Bridget Gallagher, Sarah Geitner and Susan Cusatis, who all share a personal connection to breast cancer, wanted to do something to support the fight against breast cancer. Together with the hotel's General Manager, Tim Smith, and local designer, Becky Howley, they came up with the idea of "the pink room." Two special pink rooms were created, complete with pink accents throughout the room, themed artwork, special amenities and pink laptops for each guest to share their personal stories on "the pink room blog." The group also decided to partner with local breast cancer organization, ABCD: After Breast Cancer Diagnosis, which was founded by the late local news anchor, Melodie Wilson. Through the pink room effort, they hope to bring attention to ABCD and a portion of the proceeds from each stay will be donated to the organization's efforts in supporting families affected by breast cancer. A top hotel in downtown Milwaukee, support the fight and book a pink room today.

Their stories…

Bridget Gallagher, Catering Event Manager at InterContinental Milwaukee, has had several members who have faced breast cancer. Her grandmother recently lost her battle. She's inspired by the pink room and ABCD and the support they provide to people affected by breast cancer.

Sarah Geitner, Executive Assistant at InterContintental Milwaukee, faced a loved one's battle with breast cancer at a young age. Her mother was diagnosed when Sarah was just 11 years old. Sarah's mom won the fight, but Sarah continues to support the cause and loves that the pink room gives her the opportunity to give back.

Susan Cusatis, Business Travel Manager at Marcus Hotels & Resorts, is a breast cancer survivor. After she was diagnosed, ABCD provided the support she needed to win the fight. She's excited to be able to give back to an organization that has been such a huge part of her life.

See Pink Room Press Release


Kilawat Restaurant
Kil@wat's menu offers familiar favorites with a twist in a chic setting.

Clear Lounge
CLEAR serves cocktails and light bites.

Priority Club Rewards